I recently shot some on-location candid video of Photo-girl (aka Helen Maynard) working on a child's photography shoot. I'm really pleased with the result.
The raw rushes were shot on the iPhone in short 30 second clips. I then used the iPhone app "iMovie" on-the-spot immediately after the shoot to produce roughly a 1:30 edit of the whole session.
This edit on the phone was good enough to bring back to my studio for post production without any further cutting or trimming - I simply dropped the whole thing into Corel Video Studio to add the titles and credits and create the image overlays and add the soundtrack. A modest gamma correction was applied to help with contrast.
The final result looks pretty good to me, but the real benefit is the speed and simplicity with which this was possible and the need to avoid lots of capturing and sifting through clips back in my studio. The video may not be broadcast quality, but then it doesn't need to be - it's just for the web and for social media sharing and it's certainly good enough quality for that.
It seems to me the iPhone opens up a whole new world of video possibilities. Do you agree? Have you shot any great videos on your iPhone?